Organic SEO !
What is Organic SEO?
Organic SEO refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine
Visibility optimization levers to achieve this:
We use techniques provided by Google – Google Guidelines – but also by tests carried out by certain SEO Consultant who share their discoveries and their knowledge on social networks such as Twitter (whatever twitter account to follow at the end of the article) it is therefore important to keep a watch on certain accounts to always keep abreast of new techniques.
Generally this work is entrusted to a SEO or SEO consultant who is in charge of optimizing the visibility of the site by giving his recommendations during the creation of the site, but the task can also be performed by a senior web consultant who will have been previously trained in these visibility optimization techniques.
We will train and support you in optimization techniques to reference your website ! maybe starting with the title tag
Everything you need to know about paid search
No matter what you want to learn about paid search, from what it is to how much it costs, this section provides a complete resource for paid search. Get all the information you need to move forward with your paid search strategy below.
What Does Paid Search Mean?
Paid search describes an online strategy of promoting your business through paid ads. These advertisements appear at the top and bottom of desktop and mobile search results on search engines like Google and Bing.
Where Do Paid Search Results Display?
A paid search result can appear at the top and bottom of search results. In most cases, search engines will generate three paid ads at the top and three paid ads at the bottom. Paid search results can take on different formats depending on the ad type.
Users can also come across local ads, which advertise a nearby company.
These ads tend to appear for searches with a local intent, like if someone would search for a plumber, roofer, or landscaper. These ads include information about the business’s service area, contact information, hours, and ratings.